Video Production Basics - What's Easy?

Setting up your shots and angles is among the elements quality video production. Follow these suggestions, and you will save yourself a good deal of heartache and time.

We had to compromise on most of our ideas of what our wedding was supposed to look like. In the long run, we were able to have. Does it matter that we had to go with a third choice there or here? Not so much. We remember the flowers appeared the photographs came out, the way the cake tasted, and what the band made the air feel like.



Michael Jackson was a man whose heart went out to a range of causes. I truly believe that in everything he did he wanted to be certain that he was making a difference; he used his gifts and abilities to make the world a better place.

Speak with your viewer/audience - Your corporate video production isn't about you it is about your own audience. Each question and frame of the video must have this in mind and be relative to your target audience.

One of the most common mistakes in video is render headroom over the actor. This creates an unbalanced composition. Frequently, the scene is not set up the way. At times the eyepiece of the camera doesn't give a true impression of what's really being recorded. They will not align it properly sometimes if you allow another individual to do click reference the camera work, and you'll end up getting a shot that is too far to right or the left. You set up the shot on a tripod, and the camera gets bumped. This has happened to me more times than I could mention. In every case I wound up with a surprise in the editing room, and was unable to reshoot the scene.

However, you can avoid plenty of wasted time and effort by asking (and answering) those four questions. It's a list of questions we go over with all of our new customers and many have felt it's attracted great focus and accountability to the decisions they made. Don't let this brief list fool you. Knowing the answers to these questions clarifies marketing goals and your business to your prospects AND you.

If your subject anchor is moving, it is much better to have them in a diagonal angle to the camera. Never allow an actor to run straight, or directly at the camera away from the camera, unless your story line requires the celebrity or something similar. Permitting the actor to run directly toward and away from the camera will give the impression that he's run through the camera, which will confuse your audience.

But, as for print advertising? I believe that as time goes by, it will retain its importance in the marketing mix. In fact, I believe it will become more targeted click for more info and coordinated, as will continue to be made to evolve.

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